Turn non-buyers into revenue
June 2, 2022
Early Checkout #36

Collaborate with other e-commerce stores to monetize your non-ordering email lists

Odds are that you are collecting a lot of email addresses, but not every person on your list has ordered from your store.
Some of these people might’ve been on your list for months but are just not purchasing.

The following strategy will help to get a decent amount of extra revenue.

  1. Look for similar stores that has the same target audience as yours (just make sure they’re not a direct competitor)

  2. Reach out to these stores for a collaboration to email each others’ non-ordering subscribers

  3. Match list sizes to ensure that it’s a fair exchange of promotion

  4. Filter all your non-ordering subscribers through Klaviyo or another CRM

  5. Set up a new email campaign in your own style, with links to products of your partner

  6. Add UTMs to ensure that you can track how many orders are coming in on their end

  7. Now do the same for the partnering store, to create an email campaign for your store

This is a pretty quick win and helps to benefit from the collaboration with other stores.
Plus it’s very easy to scale this up by partnering up with other stores regularly.

Prepare for a cookie-less world by implementing a zero-party data strategy

With Google’s game changing announcement regarding the death of third-party cookies and Apple’s new privacy rules, marketers are being forced to re-align their strategy for a cookie-less world.

With this seismic shift in the industry, comes a monumental opportunity and those companies that are able to capitalize on the opportunity by implementing a zero-party data strategy will end up reaping the rewards.

A zero party data strategy not only helps marketers stay compliant with cookie and privacy regulations, but it also enables consumers to get as much out of sharing their preferences and intents as the company collecting it does.

That is why zero-party data is the ideal way to combat the cookieless age, and here’s how you can leverage it.

  1. Create a list of necessary audience data you need to sell your primary products. For example, if you sell vitamins, you might want to know age, gender, lifestyle, etc.

  2. Turn this necessary data into into a product match quiz using Jebbit

  3. Embed your Jebbit Quiz directly into your Shopify store, or anywhere a link can be shared (social channels, email, SMS) With over 85% completion rate on Jebbit quizzes, you will quickly see valuable zero-party data collected through your quiz.

  4. Deliver genuine value to your customers through personalized product recommendations, content and offers that are relevant to their preferences and needs.

  5. Sync the quiz data from Jebbit directly back to Shopify, to your CRM or to Klaviyo for personalized follow up communications.

Using Jebbit is the most effective way to gather  zero-party data because the data is coming directly from the most reliable and valuable source: your customers!  Say goodbye to inferred data and hello to transparency and clarity with Jebbit Quizzes. NBA’s Director of Team Marketing & Business Operations is already seeing the value:

"Our big theme is the changes in privacy and cookieless world we're going into in 2022. Our biggest priority we're recommending to all teams in 2021 is to focus on first-party data capture. To be honest, we don't really have many partners that are good at first-party data and you guys {Jebbit} are at the top of my list for vendors that know how to do this and do this well."

Start using the power of zero-party data to increase lead capture, boost your revenue and increase conversions by implementing Jebbit directly with your Shopify store for free

Use virtual launch parties to push the virtual sales of new products

Every year, Apple announces their newest products in a big conference.
Though you’re not as big as Apple, you can definitely take a few notes from their strategy.

The strategy of virtual launch parties is one of them:

  1. Start by setting up a launch date for an upcoming product

  2. Create a studio for your team to present the product

  3. Push Virtual Launch promotion content on your social media channels and email list

  4. Setup your live streaming connections on every big social media platform

  5. Plan out the way you will present your product to your audience

  6. Show multiple use cases of your product and how it solves the problems of your audience

  7. Send out a final blast on launch day to your audience to bring them to the live stream

At the end of the day, people enjoy being entertained, including online shoppers. Though this strategy takes a bit of preparation, it will pay off heavily on launch day and the days after.

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